AFAR is pleased to announce two new members of its Board of Directors: Michael Bass and Shelley Diamond. Each brings a unique set of expertise and experience that will help further facilitate and expand AFAR’s continued mission.
Michael Bass is the Executive Vice President and Chief Communications Officer for the NBA and all of its affiliate leagues on a global basis. He has led the league’s global basketball and business communications strategy and has served as its chief spokesperson for more than a decade. Mr. Bass has overseen public relations management for the NBA’s most important business issues, including the league’s last three Collective Bargaining Agreement negotiations, the last four national media agreements, and its vast digital and global initiatives. Prior to joining the NBA in 1997, Mr. Bass worked as Senior Press Representative for the CBS television network and was a Senior Account Executive at New York-based public relations/management firm Dan Klores Communications.
Shelley Diamond is the Chief Marketing Officer of UNICEF USA and is responsible for building the UNICEF brand and communicating its mission “to relentlessly pursue a more equitable world for every child”. Her focus is driving growth through integrated marketing communications across all channels and engaging individual and institutional supporters through marketing innovation, marketing technology, and audience/brand insights. Ms. Diamond was formerly President of Y&RNY, Chief Client Officer at Young & Rubicam, and led WPP’s Dell, Tyson Foods, Campbell Soup, and Xerox businesses. She also created and led ‘Y&R Inspire Change’, a social impact practice helping corporate clients and not-for-profits transform their go to market strategies and engage a new generation of donors/advocates for social change.
